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Business Planning
eBrands: Building an Internet Business at Breakneck Speed
Phil Carpenter
The Internet and brands are probably the two hottest business topics of the moment. So Phil Carpenter's timely book eBrands, which looks at building brands on the Internet, scores a double whammy on the business groove-o-meter. Carpenter, director of corporate marketing for Silicon Valley start-up Remarq, foregoes the theoretical, business-school approach in favor of the more easily absorbed case-study method, with detailed analysis, interviews, and behind-the-scenes peeks at six Internet businesses that have already established themselves successfully as brands. They include Yahoo!, Fogdog Sports, iVillage, and Barnesandnoble.com. (Review by Amazon.com)
Financial Planning for Physicians and Healthcare Professionals 2001:
Economic Survival Skills in the Era of Managed Care
Dr. David Edward Marcinko MBA CFP, David E. Marcinko
A Future Perfect:
The Challenge and Hidden Promise of Globalization
John Micklethwait, Adrian Wooldridge
Results-Based Leadership
David Ulrich (Preface), Jack Zenger, Norman Smallwood
Digital Capital: Harnessing the Power of Business Webs
Don Tapscott, David Ticoll, Alex Lowy
Leading the Revolution
Gary Hamel
Blown to Bits: How the New Economics of Information Transforms Strategy
Philip Evans and Thomas Wurster
The Economist sums it best: “As an analysis of the impact of the communications revolution on the corporate world, this book is hard to better”.
Harvard Business Review
This magazine, published 6 times per year, contains the very best coverage of current business strategies, from e-tailing to pursuing intellectual property litigation as an offensive (not defensive) business strategy.
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Sponsored by James J. Eccleston, an attorney representing stockbrokers, financial planners and
investors nationwide in arbitration, litigation and regulatory matters, and a shareholder with the law firm
Shaheen, Novoselsky, Staat, Filipowski & Eccleston
P.C.(www.snsfe-law.com). This Web site contains material
of general interest. It is neither intended to, nor constitutes, either legal advice or investment advice.
Always consult an attorney and/or investment advisor when building and protecting your wealth.
All content Copyright © 2008 Advocate Capital Management, Inc. except where noted. All rights reserved.
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